01 Apr 3 Reasons Not to Blog About Your Brand (all the time)
Luke Cope’s recent post on the Content Marketing Institute blog explaining why your branded content should not always be about your brand was spot on....
Author: AcuityMKTG
09 Oct Content Marketing: Why You Need It
Technology has changed our lives and influenced the way we make purchase decisions. Landlines have been cut, consumers are on the move and using their devices to consume an ever-expanding array of content....
12 Feb How To Make Ideas Happen
Why has it taken me more than a month to write this short book review? The answers to that simple question, and more importantly, guidance on how to transform creative concepts into fully realized projects, are found...
05 Feb Brainstorms Had Their Moment?
Maybe I’m biased, as I really, really dislike brainstorming sessions and just about everything about the process, but I’m so enjoying the fact that two major outlets recently published stories citing different...
31 Jan Book Review: Just My Type
Maybe I’m not a typical reader, but in general I like learning something from a book. I enjoy reading an author’s new perspective on the ancient history of Rome or Egypt; a new take on the financial meltdown...
27 Dec Pinterest: We’re All Curators Now
Lately I’ve been obsessed with Pinterest. Since a colleague invited me a few weeks ago, I’ve spent hours browsing gorgeous print layouts and packaging designs, and been inspired by more stylish architecture....