Actors’ Equity The Narrative Project

Created The Narrative Project, an interactive, multimedia oral history of the members of Actors’ Equity Association – the union representing 50,000 professional stage actors.

Developed an outreach program to call for members’ personal stories through a dedicated Facebook page, targeted email, print advertising and direct mail as well as the website to host the archive.

This included video interviews with high-profile actors like Ben Vereen and Ed Asner as well as telephone interviews, which were edited into podcasts.

The oral history archive lives on the website of the New Centennial Theater Foundation whose mission is to educate the public on the role that actors have played for 100 years in the development of the American theater.

Strategy, Content and Creative
Gavin Strumpman

Client
Actors’ Equity Association

Agency
VP+C

Web Developer
Wideeye Creative