TED 2013

Designed interactive installations with chalkboard artwork to promote the TED educational program featuring video lessons developed by teachers and animators.

Conceived overall look and feel of the bookstore, integrating reclaimed wood, recycled book sculptures and Kraft paper to create a balance between technology and the handmade movement.

Creative director for bookstore signage including tent cards, speaker profiles and schedules integrating natural textures and graphics.

Strategy and Creative Direction
Gavin Strumpman

Chalk Graphic Design
Leen Sadder

Book Signage Graphic Design
Liat Anan

Client
TED Conference

Agency
VP+C