Actors’ Equity Association

Conceived and executed content marketing strategy including website, social media, video sizzle reel and editorial features about the history of American theater to celebrate the 100th Anniversary of Actors’ Equity.

Creative directed, researched and edited 100-year interactive timeline integrating archival video footage, iconic photography, news clippings and text to create awareness of the importance of theater in the cultural, social and economic life of the US.

Developed content and programming to educate audiences about the art and craft of creating live theater incorporating actor interviews and original set and costume design sketches and models.

Negotiated rights and clearances from television networks, record companies and photographers, as well as university archives and the Shubert Organization.

Content Strategy and Creative Direction
Gavin Strumpman

Writer
Judith Nasater

Web Development
Wideeye Creative

Client
Actors’ Equity Association

Agency
VP+C